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Troika’s ABC Brand Campaign: Start to Finish

Get an inside view behind the making of ABC TV’s fall promotional and brand image campaign, and watch a 60-second spot that showcases the network’s prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment’s senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network’s brand identity. Troika shows how they apply their “liquid light” creative platform to a wide range of programs and actors. Learn how Troika integrated a variety of special effects with live-action footage of the network’s stars in this installment of Start to Finish.

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