Kathryn Minshew, cofounder and CEO of the career advice and job listings site ‘The Muse’, hadn’t been looking to hire a head of marketing in 2012.
Then she received a LinkedIn message from Elliot Bell that changed her mind. Bell was hired as the director of marketing a few months later. He worked at The Muse for four years.
Here’s the Cold LinkedIn Message That Prompted a CEO to Give the Sender a Job : Time.com