AlumniCarlos Alvarez College of BusinessCollege for Health, Community, and PolicyCollege of Architecture, Construction and PlanningCollege of Education and Human DevelopmentCollege of Liberal and Fine ArtsCollege of SciencesKlesse College of Engineering and Integrated DesignUniversity College

The Secret to Better Decisions: Stop Hoarding Chips

All day, we make decisions—from what to have for lunch to whether or not to shut down a product line. These decisions shape our careers and haunt our dreams.

It turns out that people aren’t very good at making decisions, and the main reason is simple: we hoard our chips. We overvalue things we’ve built, experiences we’ve endured and assets we’ve acquired. As a result, we get stuck. Too many dead ends and too many regrets.

The promise of this course is simple: You and your coworkers will finally be able understand why we get stuck and what to do about it. With engaging stories and a new way to talk about the issue, Seth Godin helps you see how to stop being manipulated and start leading instead.

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