AlumniCarlos Alvarez College of BusinessCollege for Health, Community, and PolicyCollege of Architecture, Construction and PlanningCollege of Education and Human DevelopmentCollege of Liberal and Fine ArtsCollege of SciencesKlesse College of Engineering and Integrated DesignUniversity College

Cultivating Strategic and Analytical Skills in CPG Selling

Today’s complex consumer packaged goods industry (CPG) sales environment requires much more than relationship-building skills to drive growth. This course helps you elevate your strategic and analytical competencies for greater impact. Join instructor Shawn Casemore to hone skills in leveraging data, strengthening retail partnerships based on category and shopper insights, developing strategic plans to navigate competitive shifts, and skillfully presenting compelling solutions to procurement teams.

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